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Panhandle Salt is the heart project of Blane Roberts and Mari Tirado (life partners, parents of two boys, and passionate small business owners based in Perdido Key, Florida).
Mari was born in Barranquilla, Colombia, where she lived for 20 years and studied medicine before moving to Miami in 2005 to pursue her love for the arts. She later studied Graphic Design at Pensacola State College. Blane, originally from Southern Alabama, moved to Miami in 2012. He studied Social Work at Miami Dade College, eventually transferring to Troy University, where he earned a Bachelor’s degree in Psychology. They met while working at the same restaurant and began building a life together in 2015.
In 2019, after realizing that Miami’s pace and cost no longer aligned with their vision for family life, they moved to the Florida Panhandle. Together, they run PerdidoBlane Outfitters dba Panhandle Salt (a surf fishing guide service & shop) and MariTirado (a digital design studio), where everything comes together. Their work is rooted in authenticity and connection (inspired by their coastal surroundings, cultural heritage, and love for storytelling).
From their cheerful “Yellow Casa” near the water, they create, fish, and share what they love (always with a sense of gratitude and purpose).
During the final day of the tournaments at weigh-ins, we started recognizing the surprising attitudes of surf anglers when in competition. All were pleasant! The smiles, shaking of hands, collaborations between companies, and the overall joy that was flooring encouraged us. The aura was way better than expected with 200 fishermen competing, and multiple companies selling similar products. We quickly realized that land-based beach anglers are a different breed of a sportsman. At this point, we knew we had stumbled onto something special.
Surf fishing is a perfect beach activity for the entire family of all age groups. Panhandle Salt welcomes all visitors to explore the passion that keeps us on the beach year-round. We want all to feel welcome, comfortable, and feel a part of it once you make the leap into beach fishing. We make the perfect tackle to get the job done, and awesome apparel to look good while you are doing it! Our goal is to educate, build relationships, and increase the availability of high-quality products and apparel to create a lifetime experience for all Panhandle visitors to cherish.
We created a channel in 2021 to document our adventures on, and off the beach. Kayak fishing, primitive camping, tackle reviews, and of course surf fishing is the main focus with the content. Plus, the everlasting memories in video form is a great bonus for our clients. Follow along with us by subscribing to our channel as we are uploading weekly. There is always something new going on!
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